Through behavioral science and cutting-edge
technology, Z/Axis approaches public affairs
holistically based on our founding principle:
politics should bring people together. We
change belief in Americans for the
overall good, for good.

Our Past Experience

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    Correction Officers' Benevolent Association

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    DETECTIVES' ENDOWMENT ASSOCIATION

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    New york Law Enforcement Labor Coalition

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    The National Association of Police Organizations

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    The Communications Workers of America

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    Service Employees International Union

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    The American Federation of Labor and Congress of Industrial Organizations

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    Plumber and
    Pipe Fitters

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    United Brotherhood of Carpenters Northeast Regional Council

What We Do

We work with organizations and candidates to help them leverage behavioral science in answering four critical questions:

Our Approach

Z/Axis has a proven process that incorporates a discovery phase born from over 100
academic studies in behavioral science, then builds a media plan and rapidly produces
creative which we can iterate on based on its performance in-market:

Persuasion Audit + Working Session

Determine what change is desirable (+ possible)

Strategy Session(s)

Agree on human insight that informs strategic comms

Media Plan

Determine channels to reach the right people in the right moment
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In the News

We bring you perspective and insightful solutions

Our Team

Brian Russell

Brian Russell Director of Operations

Toni Racioppo

Toni Racioppo Media Director

Khuram Noman

Khuram Noman Director of Programming

Cindy Zupcic

Cindy Zupcic New Client Partnerships Manager

Arun Rajun

Jamie Adams Director of Finance

David Grant

David Grant Senior Strategist

David Grant

Lou McDonald Creative Strategist

Asari Fletcher

Asari Fletcher Social Media Manager

David Grant

Haider Ali Graphic Designer

Head Quarters

NY: 60 Broad Street, 30th Fl New York, NY 10004

DC: 1775 Eye Street NW, Ste 1150 Washington, DC 20006

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