Through behavioral science and cutting-edge
technology, Z/Axis approaches public affairs
holistically based on our founding principle:
politics should bring people together. We
change belief in Americans for the
overall good, for good.
Our Past Experience
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Hillary Clinton
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Obama 2008
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Obama 2012
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Pete Buttigieg for DNC
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Pete Buttigieg for America
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Martin O’Malley 2016
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House Majority Pac
What We Do
We work with organizations and candidates to help them leverage behavioral science in answering four critical questions:
Our Approach
Z/Axis has a proven process that incorporates a discovery phase born from over 100
academic studies in behavioral science, then builds a media plan and rapidly produces
creative which we can iterate on based on its performance in-market:
Persuasion Audit + Working Session
Determine what change is desirable (+ possible)Strategy Session(s)
Agree on human insight that informs strategic commsMedia Plan
Determine channels to reach the right people in theright moment
In the News
We bring you perspective and insightful solutions
Our Team

Brian Russell Director of Operations

Toni Racioppo Media Director

Khuram Noman Director of Programming

Cindy Zupcic New Client Partnerships Manager

Arun Rajun Director of Finance

Georgina L. Acuna Director of Human Resources

David Grant Senior Strategist

Lou McDonald Creative Strategist

Asari Fletcher Social Media Manager

Haider Ali Graphic Designer

Cassidy Chambers Social Media Community Manager
Head Quarters
NY: 60 Broad Street, 30th Fl New York, NY 10004
DC: 1775 Eye Street NW, Ste 1150 Washington, DC 20006
