Through behavioral science and cutting-edge
technology, Z/Axis approaches public affairs
holistically based on our founding principle:
politics should bring people together. We
change belief in Americans for the
overall good, for good.

Our Past Experience

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    Correction Officers' Benevolent Association

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    New york Law Enforcement Labor Coalition

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    The National Association of Police Organizations

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    The Communications Workers of America

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    Service Employees International Union

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    The American Federation of Labor and Congress of Industrial Organizations

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    Plumber and
    Pipe Fitters

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    United Brotherhood of Carpenters Northeast Regional Council

What We Do

We work with organizations and candidates to help them leverage behavioral science in answering four critical questions:

Our Approach

Z/Axis has a proven process that incorporates a discovery phase born from over 100
academic studies in behavioral science, then builds a media plan and rapidly produces
creative which we can iterate on based on its performance in-market:

Persuasion Audit + Working Session

Determine what change is desirable (+ possible)

Strategy Session(s)

Agree on human insight that informs strategic comms

Media Plan

Determine channels to reach the right people in the right moment
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In the News

We bring proven expertise driving the national discourse

Our Leadership Team

Toni Racioppo

Toni Racioppo Media Director

Khuram Noman

Khuram Noman Director of Programming

Arun Rajun

Jamie Adams Director of Finance

Head Quarters

NY: 17 State Street, Suite 3320 New York, NY 10006